Digital Advertising
Expand your reach and enhance brand awareness with our targeted display and search campaigns. We will work with you to identify your business goals and employ advanced tactics such as retargeting and geofencing to effectively reach your desired audience.
%
of customers click on PPC ads.
%
increase in brand awareness from PPC ads.
%
ROI rate possible with PPC advertising.
What is PPC advertising?
Pay-per-click (PPC) is a digital marketing strategy where businesses pay a fee each time someone clicks on their ad. This type of advertising is typically done through search engines like Google, Bing, Yahoo, etc. PPC ads are displayed on the search engine results page (SERP) when a user types in a specific keyword or phrase the business has targeted.
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One of the benefits of PPC advertising is that it allows businesses to reach potential customers at the moment they are searching for products or services related to the business. This means that the traffic generated by PPC ads is highly targeted and more likely to convert into leads or sales. Additionally, PPC advertising can be a cost-effective way to increase visibility for a business, as it allows businesses to bid on keywords and control their ad spend.
What types of PPC Ads does Overseer Marketing offer?
Overseer Marketing provides businesses with a comprehensive approach to paid search advertising to help achieve their business goals. Our services include creating and displaying text ads on various platforms such as Google, Bing, Facebook, Instagram, and more.
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Our platform offers a variety of demographics to select from when designing a PPC campaign and targeting the right audience. Our team will work with your business to choose and set specific categories such as real-time keywords, gender, marital status, location, income, etc.
What sets Overseer Marketing apart from others is the ability to monitor and adjust ad spending in real-time to maximize conversion rates and ROI. We monitor the campaign’s performance and adjust the budget to focus on keywords driving more traffic and engagement to help your business reach its goals.
This dynamic approach enables us to optimize the campaign to achieve the best results for your business. Manual adjustments can also be made at any time to fine-tune the campaign for desired keywords and demographics.
What’s Included in Overseer Marketing’s managed PPC campaigns?
Learn how Overseer Marketing’s managed PPC process works through this step-by-step guide.
1. Speak with an Overseer Marketing Advertising Expert
At Overseer Marketing, we prioritize understanding you and your business. The first step in this process is to connect you with one of our PPC specialists who can discuss the specifics of a PPC campaign and determine the best approach for your business. With this information, we will create a tailored proposal that addresses your budget and requirements, aimed at ensuring the success of your PPC campaign.
2. Set SMART Goals
When you’re ready to begin, we will set up your PPC ad campaign within our platform, based on the proposal, requests, and goals you’ve specified. This includes finalizing the information needed for the advertisement, such as your business name, address, phone number, and the landing page on your website. We will also select real-time, optimized keywords, categories, and the most appropriate budget for your PPC campaign to ensure its success.
3. Putting Your PPC Campaign in Action
When creating your proposal, it is crucial to also establish business objectives that align with your company’s needs. Whether your aim is to increase conversions, drive more traffic to your landing page, or boost website impressions, it’s important to consult an Overseer Marketing professional to determine the right data-driven campaign to help you achieve your goals.
4. Final Steps
As part of our process, we take care to go through the PPC campaign approval steps and conduct a thorough final quality check before launch. This step is taken to guarantee that your ad functions properly and has the best chance of achieving your desired results once it goes live. You’ve provided us with your PPC goals and business needs, and now our team will take care of the rest by performing a quality assurance testing process
5. Your Campaign Goes Live
It’s now time for your advertising campaign to be launched! At Overseer Marketing, we will publish your PPC advertisements on search engines like Google and Bing. During the campaign’s live period, we will constantly monitor its performance, check-in, and evaluate it to achieve optimal results. If you notice anything that needs to be adjusted, you can communicate with our team at any time to make those changes.
What platforms do we manage?
Bing
TikTok
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